Tech giant Google is betting big on Indian market and has introduced Google Nest Hub in India on Monday. It is a smart display device for homes that can be used to control lights, camera and other smart products.
Priced at Rs 9,999, the Google Assistant-powered device simply can also be used for Google services like search, calendar, maps, YouTube and Google Photos. Google Nest Hub supports more than 200 million connected devices from over 3,500 brands globally. Using touch or voice, users will be able to control devices like smart bulbs, cameras and smart plugs from companies like Xiaomi, Syska lights, Oakter Plugs, Philips Hue, LG and others.
The device—which features a 7-inch display—has a physical button to turn off the mic and does not have a camera. Google Director Asia Pacific Business Mickey Kim said this has been done to address privacy concerns that users may have around the device in their homes.
Google India and Thailand Business Lead Saurabh Arya said Google Nest Hub is a new category and growth is expected to be very fast but declined to comment on specific numbers. He added that Google is bringing in hardware products from its global portfolio to India to cash in on the growing demand for smart devices.
"India is a very important market. That's why this is a market where we are launching a portfolio of Google hardware products from phones to assistant device to Home device and hopefully more products will come here in the future to India," Kim said.
The US-based company already offers devices like Pixel smartphones, Chromecast (streaming device), Google Home (smart speaker) and Google Daydream View (VR headset).
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